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Users will soon have a new feature that enables them to lessen the volume of AI-created videos appearing in their feeds. This step comes as the service announced that it currently hosts in excess of 1 bn content made with AI.

Pilot Phase and Launch

This change is in a pilot phase over the coming weeks before a widespread launch. This shift aligns with a increase in AI content, fueled by recent AI video creators.

AI Content on Other Platforms

Studies have shown that almost one in 10 of the most rapidly expanding content creators on a popular video site primarily display clips produced artificially. A large amount of this material is classified as “AI slop”, a label for poor-quality, bulk-generated content that is typically absurd or dreamlike.

“We know from our community that many people enjoy content produced via AI tools, ranging from digital art to science explainers, and we want to give people the option to adjust the amount of that, depending on their own likes,” commented a spokesperson.

Scale of AI Content

The service announced that there are now 1.3 billion videos on its app tagged as artificially created. Overall, in excess of 100 mn media items are submitted to the platform daily, making AI-generated material a limited part of its total content library.

Customizing Your Feed

Viewers will be capable of reduce or increase the amount of AI-generated videos they see by opening the “manage topic” option in the application and selecting the AI content topic. Other topics that can already be modified under the filter cover current affairs, style, beauty, and dance.

Content Labeling and Policies

TikTok’s rules mandate creators to tag lifelike artificially created content, and it bans malicious fake videos of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be removed under its user guidelines.

In addition, the app will henceforth apply an artificially created label to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This measure is aimed to help prevent users from seeking to circumvent the disclosure requirement.

AI Literacy Programs

The company is also introducing a $2 million awareness program for experts and groups to produce educational content about responsible artificial intelligence. This project will support charitable organizations focused on educating computer science.

Platform Protection

The platform has justified its content review process, amid controversy over proposals to lay off a large number of safety staff in the UK. The company is set to eliminate hundreds of positions in its content moderation team in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.

A trust and safety lead clarified that staff-based oversight would remain essential, but AI can safeguard staff by removing the most distressing content prior to it is viewed by people. TikTok stated a significant reduction in disturbing and violent content handled by human moderators over the past year due to reliance on its automated systems.

It is vital to integrate staff and AI to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”